'Methamphetamines'

To tackle the rise of recreational drug use across Australia, this campaign worked across different media to target young people who may be affected by speed, ice or crystal meth.

'Fatebook' is an application that demonstrated what could happen if a Facebook user were to start dabbling with speed. The app asked questions that plotted the consequences of short to long term drug use through every facet of the user's life, such as relationships, family and employment using information available from their Facebook profile.

The 'Backup Buddy' is a mobile and online IM application that relies on a community of youth advisors to provide other young people with anonymous access and confidential advice around any issues surrounding drug use, as they encounter them.