mitsubishi
'Eclipse'
For the 2010 redesign of Mitsubishi's quarterly e- magazine Eclipse, we decided to evolve it into something fresh, innovative and enagaging for users to read and interact with. Starting with the navigation - we pared it back removing all the buttons and page furniture to create a completely intuitive and elegant user interface, which could also work on touchscreen tablet devices such as ipad and kindle. We then packed it full of full bleed imagery, used video as backgrounds and made the copy scrollable to allow more space for imagery, titles and call outs.
http://mitsubishimotors.com.au/company/information/eclipse-magazine/2010/issue-10
