'RandoMMS'

Vodafone Australia came to us with a simple challenge. They wanted to get more people sending picture messages from their mobile phones. So we created RandoMMS, a photo competition using your phone, that runs all summer long.

Once you've signed up to RandoMMS, you receive an SMS every day with a topic. Take a photo inspired by that topic, MMS it to Vodafone, and the best photo every day wins $100 credit, while the best photo of the whole competition wins $5000 cash.

It's super simple, and it's all running on Facebook. Photos for each day appear live on the interactive calendar as they are sent in, and a top 10 gallery is created every day for the very best pictures. And it's already getting results, RandoMMS has been running less than 4 weeks and has already generate 5,000 MMS's.

• 02 MMS Confirmation (flash)
• 01 MMS Opt in (flash)