'The world now open'

Zyrtec wanted hay fever sufferers to make the most of every day during allergy season. We showed people that 'The World is Now Open', by enabling them to discover outdoor activities and enjoy Spring, regardless of their allergies.

Rather than just communicating the benefits of Zyrtec to consumers we developed an online banner come navigation device that allowed allergy sufferers to browse through a host of outdoor activities and events that were happening in their area.

http://awardsubmissions.com.au/zyrtec

• Zyrtec Final online 040210 (video)